What's in a name?
Where did Longhop come from?
We often get asked where the name Longhop came
from. And like most things we've done it just sort of evolved out
It was 2005, just before vintage. Old Plains was preparing for its
third vintage of small limited production wines from the last old
vines in the Adelaide Plains. The previous vintages production of
about 300 cases had all sold out to the USA. Aussie wine was hot
property and on the back of plenty of Parker Points we were a
happy bunch. Another small boutique production for 2005 all
basically sold before vintage.
Well, literally a week before vintage the phone started ringing,
growers on the 'Plains were getting dropped by Fosters (which
became Southcorp, then Treasury Wines etc etc,) this was creating
havoc, typical of the big wineries, picking and choosing who they
screw at the last minute.
Growers were pleading for us to help, we weren't really in a
position to do anything, no money, no processing facilities, no
As the days ticked by a good mate was frantic, he had about 40t of
shiraz, had a big mortgage on his vineyard, him and the missus had just had
a new baby, all the while working at GMH to pay the bills.
We had to help. Right lets come up with a label and try and sell
it to the US. Great idea. As with most things we just do it.
Anyway Freeland awoke one morning after a particularly heavy night
and scribbled down "LONGHOP" on a sheet of paper.
We thought this was pretty clever, sort of a play on the critter
label, without a critter, a stab almost at the excess of refinery
wine, the fact a multinational dropped a grower, bringing the
label to life was a little ironic.
Not to mention the fact longhop is a cricketing term, even more
confusing for the Yanks... we'd played plenty of ding dong back
yard test matches between us around that time.
Well we made the wine, sold the lot to the US then about 10 months
later the arse end fell out of the US market and the Dan
Philips/Grateful Palate schmozzle, but that's another story.
We shifted our focus to the domestic market, secured a nice
patchwork of small vineyards across the Mt Lofty Ranges and the
passion that drove us in the beginning still lives on in the
Longhop label to this day.